Let us explain a bit more about inizia
At Inizia, we are not here just to sell you an app. We are here to help you ask the right questions, uncover real user needs, and validate your idea before a single line of code is written. We partner with founders and teams to go from concept, to validated product strategy, to a product brought to life through thoughtful design, development, and continuous iteration. Our role is not just to deliver software. It is to make sure you are building something people actually want.
Here is what we believe on
We fall in love with the problem
We stay curious and open, always learning from the problems we are trying to solve. The deeper we understand the challenge, the better we shape the solution.
Empathy is our north star
We build with people in mind from the start. Their needs, their challenges and their reality shape how we work. Real progress begins with real understanding.
Creativity is in our blood
We think beyond the obvious. We value imagination, curiosity and unexpected ideas because creativity drives better outcomes when paired with purpose.
Life learners for life
We are lifelong learners. The curiosity we bring to life shapes the way we build products with openness, humility and a drive for constant improvement.
Together is how we win
We thrive on collaboration. Great ideas, great work and great products come from shared ownership, trust and teamwork.
Crystal clear
We communicate with honesty and simplicity. Clarity gives our partners confidence and keeps our work grounded in what matters.
Why choose us
Too many agencies operate in silos. Designers focus on design, engineers focus on code, and business focuses on KPIs. When this happens, user needs get lost, decisions lack context and progress slows down. At Inizia, we believe great products happen when everyone is aligned from the start. We bring design, engineering and business thinking into one continuous, collaborative process where everyone shares the same goal. We run experiments early, share user insights openly and keep your users at the centre of every decision. We work as one team, alongside you. We are your product team.
What we work towards
Imagine building a product your users genuinely need, because you understood them from the start. Imagine a team that works together towards the same outcome. A team that experiments, learns and improves continuously throughout the journey. People are asking for your product. Early users sharing it because it solves something real for them. Feedback that fuels progress, clarity that guides decisions and momentum that feels natural. That is what working with Inizia feels like. Real traction, grounded in real problems, built with care, curiosity and collaboration.
The story behind Inizia
Hi, I’m Mica, a software engineer, founder of Inizia, and someone who has always been obsessed with two things: people and problem solving.
I started Inizia after years in traditional agencies where I kept running into the same issue. Design, engineering and business were treated like separate lanes.
Inizia exists to fix that. We know great products do not come from silos. They come from collaboration, where creative, technical and strategic minds work together from day one. When those pieces click, guided by real user insight and fast feedback loops, that is when you build something people actually want.
Over the last six month, I have hand picked a team, that I have personally trained. Today, we are a lean product team partnering with people to validate ideas, craft meaningful experiences and build the right solution, grounded in real problems and real people.
If that sounds like your kind of approach, let’s chat.
